Full Circle
Feb 26 2008
I wanted to share something that happened to me today as it is a culmination of all our hard work. And with the great news, I feel it totally relevant. I walked into a meeting today with a well connected NY guy who used to work at Ogilvy. Before the meeting I printed our case studies of social networks ABC Family and Wacom as he asked to see our work in that area. I was so stoked to print out these beautifully branded pieces and present them with my new business cards. It was a watershed moment. We worked for almost a year to rebrand ourselves and it all came to a head today. Big huge crankers to Sam and the design department for putting in the extra time to make a cohesive brand story. If I felt any apprehension before the meeting it was all erased knowing that I could present such great work. In light of the great news today know that we have made the appropriate steps in all areas to kick some serious ass in our industry. To the eROI family…we have arrived.
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