What is Viral?
Aug 04 2008
Hey Nation…..
I wanted to spend some time today to talk about the term VIRAL. What does it really mean?
I recently went to an OMMA conference where guest speakers spent an hour or so commenting on what it means. Here are some blurbs:
“Viral is result of content hitting critical mass.”
“Something is viral if it runs on its own.”
“Viral occurs when you lose control of the content.”
I am not sure what the right answer is, but from my perspective something isn’t immediately “viral”, it must become that way. The millions and millions of forwarded videos and pictures all have there place in the viral hall of fame. I guess viral is on the brain as we recently completed a cool campaign for The Dessy Group that features an animation video done by the Vancouver Film School. The goals for this were simple…add an aspect of fun into a very dry industry, drive traffic to dessy.com, and build their email list. Since its launch we have had about 6000 visitors to the site. So you be the judge…is this viral?
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