eROI NYC Interactive Agency

I like it…

Hey Nation….Boo!

Hey Nation,
I had a great time at the NYC Tweet-up last night. I cant explain what Twitter is so if you don’t already know you better ask somebody. But the tweet up is a once a month event where users and adopters of twitter meet up in person and give a face to the @.
To be honest, I was so not in the mood to chat before I went out to the event but after a few minutes my attitude and outlook changed for the better. I met a ton of new people all of whom were smart and interesting. Totally refreshing to meet like minded people that are doing cool new things. I met some great behind the scene tweeters as well as some new ones. The event was right off the 8th street NRW near NYU at this Chinese themed bar/restaurant that looked like it had good food actually. I stuck with the Guinness which was tasty.
Thanks for the positive experience Tweeters. Now I better follow up with some of them.

Hey Nation,
Well what started as an email turned into a phenomenon. And I was in no way underwhelmed by Diesel and the campaign they waged for their 30th Birthday. Titled the world wide Diesel XXX Party it was just that…a party that spanned the globe and ended here in NYC. I call it the Diesel Hunt because it was a hunt….to get the full experience you needed to be engaged and willing to look. From the second I heard about it I wanted to find out more….and the more you found out the more intrigued you were.
I say they waged this campaign cause it was filthy. Not filthy bad filthy good. They used traditional and non-traditional tactics. The brilliance was watching it all unfold. Here were the components:

Email = great design, great subject, concise
Micro-site = Awesome online experience
Print = They had print ads in Vice and other hipster rags. Also Newspaper the day of.
Product = They attached a product to the event the $50 pair of $300 jeans.
Journey = They created a unique Diesel story for everyone who participated.
Buzz = It was the talk of the city. Everyone was asking what was going on
Global = It literally spanned the world.
Payoff = They put up. The hype was there and they embraced it.

All of this is far better to experience along with me and @socialmedium from Media Post…..take the ride and enjoy:

Hey Nation,
Wow. What a week. Not only was it a great week from a work perspective but it was jammed packed with great NYC activities. I am a big list guy so here are some highlights from my week.

• Ryan my CEO was here for 3 days
• Met with Sundial
• Met with Mansueto Ventures
• Met Miguel from Green Desk
• Met with Marsh
• Pitch CBS Watch!
• Rocked CBS, Maxim, and Vanity Fair
• Saw Madonna
• Went to SNL
• Went to the Diesel Party

Here is a montage of a NYC week:

Hey Nation,
I heard about this interesting post by the Google team today and had to share. Posted on Google’s Gmail blog on Monday:

Monday, October 06, 2008 6:25 PM
Posted by Jon Perlow, Gmail engineer

Sometimes I send messages I shouldn’t send. Like the time I told that girl I had a crush on her over text message. Or the time I sent that late night email to my ex-girlfriend that we should get back together. Gmail can’t always prevent you from sending messages you might later regret, but today we’re launching a new Labs feature I wrote called Mail Goggles which may help.

When you enable Mail Goggles, it will check that you’re really sure you want to send that late night Friday email. And what better way to check than by making you solve a few simple math problems after you click send to verify you’re in the right state of mind?

By default, Mail Goggles is only active late night on the weekend as that is the time you’re most likely to need it. Once enabled, you can adjust when it’s active in the General settings.

Hopefully Mail Goggles will prevent many of you out there from sending messages you wish you hadn’t. Like that late night memo — I mean mission statement — to the entire firm.

Could this be for real? Interesting either way. I can think of a few people who might benefit from this.

Hey Nation,

Check out my adventure to find out more about the Diesel XXX party in NYC. I originally heard about this from Dylan Boyd of eROI PDX. Check out his post. They launched a killer campaign for this party! Great online and email marketing experience.

Here is how they describe they party:

And for our grande finale to xXx, ladies and gents, boys and girls, roll up roll up – we’ve got sights and sounds and marvels to delight your eyes and ears – N*E*R*D, Chaka Kahn and M.I.A  (who tells us she’s going to put on a very special “amazing show” for this finale) – all this will be playing live and projected on over 3,000 sq. feet of video walls - Yes,  xXx NewYork will rock out this global party in one giant Rock and Roll circus Big Top top secret location with the Manhattan Skyline providing the backdrop to this incredible, stupendous, miraculous, bedazzling all night long romp – and to keep you going we’ve got 4,000 Hot Dogs, 4,000 Soft Pretzels, 4,000 Funnel Cakes, 4,000 Cups of Popcorn, 4,000 tubs of delicious Cotton Candy! Come one, come all this literally is the party to end the party to end all parties. Thank you and goodnight.

So how do you get there? Check it out…

Hey Nation,
Check out killROI in DC last weekend….