Internet Video…the new TV

Dec 10 2008

A huge milestone for Internet video today…

 Silicon Alley Insider reports: 

  • Google reached a record 100.5 million unique video viewers in October, up from 83.7 million in April (six months ago). YouTube drew 99.5 million of those viewers.
  • Google viewers watched 53.5 videos each in October, up from 49.7 in April.
  • Hulu reached 24.0 million unique viewers in October. They were so tiny they didn’t crack comScore’s top 10 in April, or even in July, the last time comScore released video stats (that we can find).
  • The average online video duration was 3.0 minutes in October. Hulu’s was 11.6 minutes, the highest in comScore’s top ten.

We all know the dirty little You Tube monitization secret, but time after time it proves that Americans and perhaps the internet at large loves short stupid video snipits. I wonder how many hits You Tube would receive if the people watching had to pay for it. My guess is very few. So in honor of You Tube’s 100 million milestone here is my favorite You Tube video of all time. These kids = ridiculous

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Published in Research, The Web

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