eROI NYC Interactive Agency

I love the depiction of the Matrix when you are not in the Matrix. You remember the green cascading river of code:

What does data “look” like? That is so interesting. The very thing that makes the internet so powerful is impossible to visualize in its vastness.  How do you depict millions of ones and zeros moving at light speed in a way the average person can understand? The simplest answer…KEYWORDS.

This is a virtual map of NYC made up of KEYWORDS…I first heard of it from Graeme McMillian weekend editor and contributor to io9.com. This KEYWORD Matrix is called: Pastiche and is perhaps best explained by its creators, software designer Ivan Safrin and visual artist Christian Marc Schmidt:

Conceptually, Pastiche is a parallel experience of the city, a map that not only documents, but also suggests action. It is a public counterpart to the private physical architecture of the city. Its source an aggregate of individual blogs, Pastiche is a system that anyone has the ability to contribute to. It defines a new kind of public space, while both proposing an experience and inviting comparison-in the process of relating one’s own perspective to a larger collective subjectivity, one situates oneself in relation to an impromptu community, formed around the idea of New York.

Mac users can participate here.

While giving my RSS reader a refresh today I added a site I have read for a while called CommonDreams.org. They have a good explanation of what an RSS feed is and how it can be useful. I never heard to it referred to as “Really Stops Spam”….sound like some one bet him to throw that in there:

What is RSS? RSS is an XML format that stands for “Really Simple Syndication” or “Rich Site Summary” or even “Really Stops Spam”, depending on who you talk to. Basically it’s really just a standardized format for sharing content over the Internet. RSS is a lot like TiVo but for the Internet – you get to choose what content you want and when. For CommonDreams.org readers with a web site, the CommonDreams.org webfeed is the best way to add our news & views to your site.

Do you have my feed?

I thought the cover of AM New York was so interesting today. Remember the days when we had to convince people that Social Networking and Web 2.0 will sweep the Earth? It is now clearer than ever that Social Networking is woven into our social fabric (you like how I capitalize Social Networking). The Facebook ripple is amazing…

To my kick ass teammates at eROI:

An ironic side effect to moving to NY is that I now have the opportunity to work more closely with each department. I may not be there physically, but you would never know it. You guys never skip a beat. In the past few weeks I have worked or called on a ton of you for a ton of different things and each time you guys come through like rock stars. That sounds like business as usual at eROI, but something is different now. We are all contributing our best efforts and there is heightened sense of pride even felt 2000 miles away. I know that shows in our work and is contagious for our clients. You guys are do’ers. And team is as team does.

On a completely unrelated but sort of related note here is the source of that from Google Answers….thanks again PDX. 

Forrest Gump's "Stupid is as stupid does" is a variant of an old
adage, "Handsome is as handsome does." This saying appears in J.R.R.
Tolkien's "The Lord of the Rings" and in Herman Melville's "Billy
Budd," and can be traced as far back as the 14th Century.

"Handsome is as handsome does" basically means that true handsomeness
has to do with a person's behavior, not just a handsome face. The
saying is also phrased in the forms "Pretty is as pretty does" and
"Beauty is as beauty does."

Forrest's version of the saying means that stupidity is not just a
surface thing derived from a person's appearance. Stupidity is a
matter of deeds, not looks. Like the other versions, it comes down to
this: judge people by what they do, not by how they appear.

I have gotten Quiksilver emails for a while now as I love the brand from back in the day. Growing up in Hawaii Quiksilver is like the "North Face" of the West Coast (I swear it seems like if you were born in NYC you get a North Face jacket every year for life…they are everywhere here). Anyway, I think this campaign is sick… It encourages interaction, gives the reader something sweet to do, there is potential for a ton of great content, clear message, totally on brand and on and on. For all you shredders out there get your cameras ready. I would participate but they don’t let people who are sponsored enter.

Jeff Mills, Director of Sales and Strategy at eROI sent this around a few weeks ago and I thought I would share. It was interesting to check out some of these sites now and notice the changes. Think about how Facebook alone has at least 5 times that many users. Remember these days?