eROI NYC Interactive Agency

“The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it. A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.”

- Keiichi Matsuda

I am always fascinated by common human experiences. Things that span the Earth and create a link between us all. The internet of course is one of those things…but there are so many others. Its amazing how close we all are….yet how far away at the same time.

OK..this is kind of heady. But if you watch this all the way through and buy in…it is amazing. Disclaimer: This goes slow but is worth the full 7 min.

Complete our survey on “2009 Trends in Online Marketing” and enter to win a Flip UltraTM Camcorder or one of several Retail Gift Cards!

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I try to do sweet vids every once in a while and I can tell you that if you don’t have a Flip you need one so please help and take the survey.

We launched a new survey today in partnership with E-Marketing and Commerce – 2009 Trends in Online Marketing. We are setting out to get some data on how online marketers used their online marketing resources (budget and time) in 2009, how they value various online mediums and what they will continue to focus on in 2010.

The results of the survey will give us valuable insight into how various Online Marketing mediums were used in 2009 and uncover what marketers can do differently (or keep doing!) in 2010. Enter your email on the final question and you will be entered to win a Flip Ultra^TM camcorder or one of several retail gift cards.

TAKE THE SURVEY >>>

Things come in waves. I  recently encountered a ton of sweet new bands I have never heard before.  I have been in a new music drought so I am extra stoked.  As a double bonus they all have really creative music videos. Since the golden age of the music video is over…I wanted to share these.  Take a break….get inspired.  Sweet music + inspired video = hotness.

I recently met up with digital guru Alan Wolk at the famed Portland import Ace Hotel in Midtown. It is always great to mix it up with a fellow digitalite (not a word but you know what I mean). He turned me on to his Ad Age column and I wanted to share some thoughts. Basically his article talks about how niche brands can learn from the mainstream content and steer clear…rather they should invest in content that is unexpected and take some chances. He explains…

“there’s a world of niche brands whose consumers would welcome the sort of outside-the-mainstream content they’re not getting from their social graphs”…

Here is another key point:

“…by non-mainstream, I don’t mean the usual cop-out of showcasing some DJ who’s been crowned the latest king of Teutonic techno. That’s a ridiculously narrow definition of “outside the mainstream” that many ad agencies fall into in an attempt to seem overly hip. They forget that there are all kinds of “cool”: old lady cool, mom cool, geek cool. All these subgroups have their own definition of what constitutes fresh and unique.”

So in honor of such a cool idea I wanted to offer some of my own “off-beat” content that I hope provides support. At the end of the day I am more stoked by the brand/person who takes a chance with content and fails than the brand/person who feeds us the same old shit. Oh another thing…don’t share things that you think others will like….share things that you like…things that you think are cool. Here goes….

Shout out to Davide Carnera from the UK for putting this video together.

Props to my brother for sharing this with me.

This guys is sick. He has some other cool stuff. BLU on Vimeo.

la quiete from blu on Vimeo.

Thought this was so dope…from College Humor

Its seems like everything we do these days is being interpreted through the lens of the green movement. Its the drum beat of a new era. The amount of new government and private sector initiatives is great but I love the solutions people come up with at the grass roots level. The real incubator for innovation.

The green movement is interesting because it is so hypocritical. We can preach "recycle" all day but all of us are using computers that have incredible amounts of hazardous materials contained. To me, as a web head, the green movement should embrace the computer next and figure that out. Enter Industrial Designer Brenden Macaluso. Here is his entry to the Greener Gadgets Competition. Rad rad rad.

RT: matisyahuFREE MP3 of my new song #Drowninthenow w/ @crystalmethod. Click here to download www.drowninthenow.comabout 6 hours ago .

The vector animation of NYC is so awesome…