Content…Is it in you?
Tuesday, October 13th, 2009I recently met up with digital guru Alan Wolk at the famed Portland import Ace Hotel in Midtown. It is always great to mix it up with a fellow digitalite (not a word but you know what I mean). He turned me on to his Ad Age column and I wanted to share some thoughts. Basically his article talks about how niche brands can learn from the mainstream content and steer clear…rather they should invest in content that is unexpected and take some chances. He explains…
“there’s a world of niche brands whose consumers would welcome the sort of outside-the-mainstream content they’re not getting from their social graphs”…
Here is another key point:
“…by non-mainstream, I don’t mean the usual cop-out of showcasing some DJ who’s been crowned the latest king of Teutonic techno. That’s a ridiculously narrow definition of “outside the mainstream” that many ad agencies fall into in an attempt to seem overly hip. They forget that there are all kinds of “cool”: old lady cool, mom cool, geek cool. All these subgroups have their own definition of what constitutes fresh and unique.”
So in honor of such a cool idea I wanted to offer some of my own “off-beat” content that I hope provides support. At the end of the day I am more stoked by the brand/person who takes a chance with content and fails than the brand/person who feeds us the same old shit. Oh another thing…don’t share things that you think others will like….share things that you like…things that you think are cool. Here goes….
Shout out to Davide Carnera from the UK for putting this video together.
Props to my brother for sharing this with me.
This guys is sick. He has some other cool stuff. BLU on Vimeo.
