eROI NYC Interactive Agency

In the NYC the subway cars are littered with advertisements.  Usually a campaign buys out the whole car so all you see are variations of the same ad. I have seen some cool executions. But on the Subway a few days ago something caught my eye at the end of the car and it was a stand alone ad compelling you to “Be Kanye”. I thought the campaign online presence included was a great idea. Be Kanye!