eROI NYC Interactive Agency

I wanted to share this post from www.offmanhattan.com by Arturo Conde. He documents some really sweet graff art in Brooklyn and ties in some cool web tools to take you through the journey. He took a walk through the borough and took pictures of pieces along the way documenting their location with Google Maps and linking them to the image. He also describes the four basic types of graff: The mural, the throw up, the stencil and the poster. Here are some highlights below. The article begins….

Williamsburg has long been a focal point for established and emerging graffiti artists competing for niche spaces in which to exhibit their artwork. At present, local residents appreciate a wide selection of street art that peers out from walls, billboards and abandoned commercial and industrial lots.

Once deemed as a subversive act by many detractors, graffiti has evolved into a popular art form that’s gained wide recognition in international galleries and influenced marketing campaigns, graphic designers, and the fashion industry. And while London has replaced New York at the forefront of street art, Williamsburg has remained a fertile ground for experimental graffiti…full article here

Hey Nation,
Well what started as an email turned into a phenomenon. And I was in no way underwhelmed by Diesel and the campaign they waged for their 30th Birthday. Titled the world wide Diesel XXX Party it was just that…a party that spanned the globe and ended here in NYC. I call it the Diesel Hunt because it was a hunt….to get the full experience you needed to be engaged and willing to look. From the second I heard about it I wanted to find out more….and the more you found out the more intrigued you were.
I say they waged this campaign cause it was filthy. Not filthy bad filthy good. They used traditional and non-traditional tactics. The brilliance was watching it all unfold. Here were the components:

Email = great design, great subject, concise
Micro-site = Awesome online experience
Print = They had print ads in Vice and other hipster rags. Also Newspaper the day of.
Product = They attached a product to the event the $50 pair of $300 jeans.
Journey = They created a unique Diesel story for everyone who participated.
Buzz = It was the talk of the city. Everyone was asking what was going on
Global = It literally spanned the world.
Payoff = They put up. The hype was there and they embraced it.

All of this is far better to experience along with me and @socialmedium from Media Post…..take the ride and enjoy: