Campaign to Follow – 3D Doritos
Tuesday, July 7th, 2009Over the last year I have done some posts following intriguing and innovative campaigns. @vitaloca forwarded me an article on Media Post News that describes one such campaign.
Doritos created a unique and innovative experience with their Bags of Doritos Late Night. The bags have some special technology on it that allows you to “launch virtual 3D performances” of bands featured in the campaign (blink-182 and Big Boi). The description of it from the post sounds eerily futuristic but curious at the same time. It reads “[The bags] bear markers that are recognizable by augmented reality technology — technology that enhances video imagery with computer-generated graphics in real-time.”I am not sure what “augmented reality” means but I want to find out. Isn’t that the solid foundation of any campaign? Get me curious get me engaged. I guess the deal is you point the marker on the bag to a web cam and these performances seem to jump of the packaging in real time. Even if this doesn’t work you gotta give some love for the thought and inspiration. I love the audacity of it. They are no stranger to crazy marketing campaigns either. They did the X13D naming contest a couple years back and their packaging seems to morph every time I go into a bodega (click an image below for slideshow). And of course no one can forget their great super bowl commercials over the years. I am not sure the world is ready for what eROI would do with a 5 million dollar budget. Robots son….Robots.
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