eROI NYC Interactive Agency

Today I had the opportunity to speak at NYU for the DM Club of New York. Truth be told it was my first speaking engagement in New York so I was stoked. I had trouble trying to figure out what to talk about but it all came together for me. I basically took a look at the work we have done with Wacom and presented it in a linear way to describe the Journey a brand can take from email marketing to a full fledged Social Network. The people in at the event were great and offered terrific questions about engagement and our execution. I have embedded my deck below and its available for download here .