Well, well, well…
Thursday, September 18th, 2008Hey Nation,
I called it. From the LA Times yesterday:
Microsoft is preparing to pull its TV ads featuring comedian Jerry Seinfeld and Microsoft’s co-founder and chairman Bill Gates.
The news, broken this afternoon by Valleywag, comes just days after Microsoft aired the latest in the series of commercials, produced by Crispin Porter + Bogusky, featuring the two men in comic situations. The ads have been largely panned as a strained effort on the software giant’s part to not only promote Windows but also portray Microsoft as cool and in touch with regular consumers — basically, to counter the stodgy image painted in Apple’s “I’m a Mac, I’m a PC” ads.
Seinfeld, who reportedly received $10 million for his efforts, was a superstar in the 1990s with his hit show. Using him now, in 2008, only added to Microsoft’s image as being behind the times, critics said.
