eROI NYC Interactive Agency

Hey Nation,
I am not sure about you all, but I loved Family Guy from the first episode. That show just get’s it and week after week it makes me laugh. The fact that they constantly push the envelope with the FCC is probably why I like them the most…not to mention their relevancy to current pop culture and of course their great musical numbers.
Creator of Family Guy, Seth McFarlane, is now embarking on a new internet venture. The new site sethcomedy.com features ad supported comedy shorts. The content of the site is dubbed “Seth MacFarlane’s Cavalcade of Cartoon Comedy” and is part of Google’s Content Network.

Currently there are only snippets on the site but it looks hilarious. The interesting thing about the venture however is the revenue distribution model. I could rehash it but Jacqui Cheng from arstechnica.com explains it well enough:

“As with much web video these days, episodes of the Cavalcade of Cartoon Comedy can be shared with friends and embedded onto blogs and websites. The videos will be run on sites across the web, basically as both content and advertising. Each time a viewer clicks on a Cavalcade video or ad, advertisers will pay a fee that gets split between MacFarlane, Google, the production company partner Media Rights, and the site hosting the video. Media Rights declined in July to offer details on pricing for ads in the Cavalcade series, saying only that its rates are “significantly higher” than if the same ad was placed in AdSense alone. Whether or not you dig McFarlane’s style of humor, the novel approach to content distribution could help change how content creators and advertisers approach this kind of thing in the future. Videos don’t have to be limited to a kiddie pool of online destinations—paired with advertising, they can be blasted across the web as ads themselves.”

Nice work Seth and Google. Let’s see how it pans out. Here is one of the shorts from the site. Great stuff.