eROI NYC Interactive Agency

As the last tick of the clock fell to Zero on Super Sunday you could hear the cheers of the city echo through our window. Payton’s miracle escape and the even more divine catch by balancing receiver David Tyree was the spark that ignited the excitement of New York City. A short walk down my block was highlighted by yelling fans pouring out of bars and restaurants. hearing remarks on the street like “I think we just won the super bowl”. The thought of that seeming as impossible as winning the NY mega bucks. But no matter, the Giants had won and the celebration began.

The culmination of the win, as is tradition, is the legendary New York City Ticker Tape Parade running from Battery Park up Broadway ending at City Hall. The term originated in New York City after a spontaneous celebration held on October, 1886 during the dedication of the Statue of Liberty and is still most closely associated with New York City. The term ticker-tape referred originally to the use of the paper output of ticker tape machines, which were remotely-driven devices used in brokerages to provide updated stock market quotes [Wikipedia].

On the Tuesday after Super Bowl Sunday we headed down to the parade in the hopes of witnessing and taking part in such a rare tradition. Giants fans were everywhere. From the moment I stepped out the door you knew something was happening today. The subways oozed blue jerseys and echoed with cheers. There were no subway stops open at City Hall due to sheer volume of people so you had to get off at Canal Street. Getting out of the subway sounded like you were in a riot. People were chanting and screaming all headed in the same direction. In the middle of the day in Downtown Manhattan time stopped while people celebrated. Cars were stalled, buses hindered and the crowd was king. We meandered through the blocks surrounding City Hall and zigzagged between road blocks and gangs of cops. Cheering was everywhere and confetti showered the streets from shredders high above. We settled in to admire the power of the masses at the base of a subway stop and just watched. Kids where climbing and people where laughing. The energy was contagious and no matter where you were from if you were in the city on that day you were a New Yorker.